SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google so that more people can find it easily. It includes optimizing content with relevant keywords, improving website speed and user experience, building quality backlinks, and ensuring the site is technically strong. When SEO is done well, it helps a website rank higher in search results, attract more organic traffic, and build trust with the audience — ultimately helping businesses grow online. As a digital marketing expert, understanding and applying SEO strategies effectively is essential for delivering strong and sustainable online growth.